Define "planned obsolescence" and "perceived obsolescence" in your words. Who/What is responsible for these marketing strategies? Who/What benefits from them? Who/What suffers because of them? Are these strategies necessary? Are they right? Provide evidence from your own experience or from what you have read and discussed in class.
Planned obsolescence is a strategy that companies use to make people purchase more and more stuff by making their products easily destructible.
Perceived obsolescence is a strategy that convinces people to upgrade to new better looking products even though the ones they currently have work perfectly fine.
Both strategies are made to benefit only the corporate world, people just end up spending more and more money on stuff that is made to be easily broken and stuff that they don’t need.
I think these strategies are necessary for the big corporations, if they want to make money. Without them people wouldn’t spend as much money on unnecessary things.
Even though I think these strategies are necessary for the companies, I don't think that they are right. People shouldn't be pressured into getting newer products if they are comfortable with the ones they have.
Cell phones! Every couple of months cell phone companies come out with newer and newer cell phones. Cell phones are made to make phone calls when we are away from home. Why should we have to care if our cell phone is trendy enough and if we can talk while sending e-mails, picture messages and playing games?
No comments:
Post a Comment